Benidorm has unveiled it news 22-metre high advertising and information tower. The billboard, located in Avenida del Mediterraneo, features LED-lit, high definition images and took nearly a year to install.
The 13million euros structure will become an iconic landmark and a public viewing point for the resort, with a panoramic gallery. However, main purpose is to act as a digital screen for advertising campaigns, general information, live shows and events.
